Transit Advertising

Transit advertising is a resourceful and economical advertising medium for reaching thousands of vehicle commuters, bicyclists, and pedestrians all over the city of Muncie and Ball State University.  MITS operates fourteen routes six days a week and presents numerous advertising options ranging from display boards on the side of buses, rear window display boards, and complete full bus wraps on fixed route vehicles. The MITSPlus mobility vans are also available for side panel and rear window advertising opportunities along with display advertising in the terminal, website ads and printed route guide ads.

To learn more about advertising with MITS, please contact Todd Merickel at (765) 282-2762 Ext. 202 or email him at tmerickel@mitsbus.org.

Exterior Advertising

 1-4 Weeks5-13 Weeks14-26 Weeks27-52 Weeks
1-3 Signs$95$85$80$70
4-6 Signs$90$80$75$65
7+ Signs$85$75$70$60

Prices above are per sign per week per bus.  Estimated printing charge of $150 per poster if MITS is selected to print.  Signs are printed with UV ink at 600 dpi on perforated window vinyl with 50/50 coverage.  Laminated perforation is not allowed.

Template 1

Vinyl is printed on one 150″ wide by 38″ tall piece.  When the vinyl is applied, it is cut at 50″ intervals between bus window sections.

Template 2

Vinyl is printed on one 133″ wide by 41″ tall piece.  When the vinyl is applied, it is cut at 66.5″ intervals between bus window sections.

Exterior Advertising – Full Street Side

 1-4 Weeks5-13 Weeks14-26 Weeks27-52 Weeks
1-3 Signs$165$150$140$130
4-6 Signs$160$145$135$125
7+ Signs$155$140$130$115

Prices above are per sign per week per bus. Estimated printing charge of $250 per poster if MITS is selected to print. Vinyl is printed on one 336” wide by 38” tall piece.

Exterior Advertising – Rear

 1-4 Weeks5-13 Weeks14-26 Weeks27-52 Weeks
1-3 Signs$80$75$70$65
4-6 Signs$75$70$65$60
7+ Signs$70$65$60$55

Prices above are per sign per week per bus. Estimated printing charge of $125 per poster if MITS is selected to print. Signs are 70” wide by 30” tall. 7 signs maximum.

MITSPLUS VEHICLES – BOTH CURB AND DRIVER’S SIDE

 1-4 Weeks5-13 Weeks14-26 Weeks27-52 Weeks
1-3 Signs$75$70$65$60
4-6 Signs$70$65$60$55
7+ Signs$65$60$55$50

Prices above are per sign per week per bus. Estimated printing charge of $125 per poster if MITS is selected to print.

Ford size:  Curb side must be 132” by 34”. Driver’s side must be 200” by 34”
Chevy size:  Curb side must be 98” by 30”. Driver’s side must be 157” by 30”

MITSPLUS VEHICLES – Rear Window

 1-4 Weeks5-13 Weeks14-26 Weeks27-52 Weeks
1-3 Signs$65$60$55$50
4-6 Signs$60$55$50$45
7+ Signs$55$50$45$40

Prices above are per sign per week per bus. Estimated printing charge of $125 per poster if MITS is selected to print.

Ford size: 30.5” by 56.5”
Chevy size: 19” by 55”

Full Bus Wrap

 1 Bus2-3 Buses4-5 Buses
Cost Per Month Per Bus$1250$1150$1000

12-month minimum commitment. Prices do not include a potential pre-pay production charge of $6,000-7,000. Production can be outsourced but it must meet the MITS size specifications for a full vehicle wrap.

Interior Advertising

 1-13 Weeks14-26 Weeks27-52 Weeks
Weekly Cost
(60 Signs in 30 Buses)
$35$30$25

Prices above are per week for 60 signs in 30 buses. Production charge of signs may apply. Estimated $325 charge if MITS orders printing. Outside vendors may be used. Size is 11” tall by 30” wide. Must be printed on 5-ply poster board, 20# offset paper with 10 ml lamination, 60# poster paper with 5 ml lamination, or .020 Styrene.

Plasma Screen Terminal Display

 1-13 Weeks14-26 Weeks27-52 Weeks
Weekly Cost$30$25$25

Your message can be seen on a rotational basis at least once every three minutes on the information board at the MITS terminal. Ad message size is 1920 px by 1080 px.

Bus Book Advertising

 Cost
Back Cover$1500
Inside Front$1250
Inside Back$1150
Centerfold$1800
Full Page$900
Half Page$500

10,000 minimum print run, usually printed twice a year.

Website Ads Only $75 a Month!

Ad sizes: 300px by 220 px, 670px by 90px, 400px by 100px